James R. Bettman, Ph.D.
Phone: 919-660-7851
A312 Academic Center
Fuqua School of Business
Email: jrb12 AT duke DOT edu
Burlington Industries Professor of Business Administration
Marketing, Fuqua School of Business
DIBS Faculty, DIBS Investigator
Research Description
Professor Bettman’s current research focuses on decision making and its interactions with emotion. Topics include 1) studies of how people use different strategies for solving different choice tasks, including brain correlates of strategy use and strategy switching; 2) examination of boundary conditions on the efficacy of unconscious thought in complex choices.
Education
Ph.D., Yale University, 1969
M. Phil., Yale University, 1969
B.A., Yale University, 1965
Recent Publications
Zemack-Rugar, Y., Bettman, J. R., and Fitzsimons, G., 2007, “The Effects of Nonconsciously Priming Emotion Concepts on Behavior,” Journal of Personality and Social Psychology, 93 (6), 927-939.
Tanner, R., Ferraro, R., Chartrand, T. L., Bettman, J. R., and van Baaren, R., 2008, “Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences,” Journal of Consumer Research, 34 (April), 754-766.
Payne, J. W., Samper, A., Bettman, J. R., and Luce, M. F., 2008, “Boundary Conditions on Unconscious Thought in Complex Decision Making,” Psychological Science, 19 (November).
Research Areas
Research Topics
- Emotion and Decision Making
- Contingent Strategy Selection in Choice
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