Duke Institute for Brain Sciences

My research deals with how people make decisions, and how decision making might be improved. Various topics that I have studied include risky choice behavior, consumer choice, juries and punitive damage awards, and environmental decisions.

Ph.D., University of California, Irvine, Psychology, 1973

M.A., University of California, Irvine, Psychology, 1972

B.A., University of California, Irvine, Program of Mathematical and Computer Models in the Behavioral Sciences, 1969

Payne, J. W., Samper, A., Bettman, J. R., & Luce, M. F. (2008). Boundary conditions on unconscious thought in decision making. Psychological Science, 19, 1118-1123.

Bettman, J. R., Luce, M. F., & Payne, J. W. (2008). Consumer decision making: A choice goals framework. In C. Haugtvedt, P. Kerr, and F. Kardes (eds.), Handbook of Consumer Psychology, Lawrence Erlbaum, 589-610.

Payne, J.W. (2005). It is whether you win or lose: The importance of the overall probabilities of winning or losing in risky choice. Journal of Risk and Uncertainty, 30, 5-19.