Gavan J. Fitzsimons
Edward and Rose Donnell Distinguished Professor
Gavan J. Fitzsimons is the R. David Thomas professor of marketing and psychology at Duke University’s Fuqua School of Business. His research focuses on understanding the ways in which consumers may be influenced without their conscious knowledge or awareness by marketers and marketing researchers, often without any intent on the part of the marketer. His work has been published in numerous academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Management Science, Organizational Behavior and Human Decision Processes, the Journal of Personality and Social Psychology, and Psychological Science. His ideas have also been featured in many popular press outlets such as NPR, CNN, MSNBC, the New York Times, Wall Street Journal, Psychology Today, Oprah Magazine and Time Magazine, amongst many others.
Sengupta, J., and G. J. Fitzsimons. “The effects of analyzing reasons for brand preferences: Disruption or reinforcement?” Journal of Marketing Research, vol. 37, no. 3, Jan. 2000, pp. 318–30. Scopus, doi:10.1509/jmkr.37.3.318.18776. Full Text
Zhang, S., and G. J. Fitzsimons. “Choice-Process Satisfaction: The Influence of Attribute Alignability and Option Limitation.” Organizational Behavior and Human Decision Processes, vol. 77, no. 3, Mar. 1999, pp. 192–214. Epmc, doi:10.1006/obhd.1999.2821. Full Text
Holbrook, M. B., et al. “Personal Appearance and Consumption in Popular Culture: A Framework for Descriptive and Prescriptive Analysis.” Consumptio, Markets and Culture, vol. 2, no. 1, 1998, pp. 1–56.
Fitzsimons, G. J., and V. G. Morwitz. “The effect of measuring intent on brand-level purchase behavior.” Journal of Consumer Research, vol. 23, no. 1, June 1996, pp. 1–11. Scopus, doi:10.1086/209462. Full Text
Capon, N., et al. “An individual level analysis of the mutual fund investment decision.” Journal of Financial Services Research, vol. 10, no. 1, Jan. 1996, pp. 59–82. Scopus, doi:10.1007/BF00120146. Full Text
TAVASSOLI, N. T., et al. “PROGRAM INVOLVEMENT - ARE MODERATE LEVELS BEST FOR AD MEMORY AND ATTITUDE TOWARD THE AD.” Journal of Advertising Research, vol. 35, no. 5, ADVERTISING RES FOUNDATION, Sept. 1995, pp. 61–72.
Boulding, W., et al. “Understanding managers' strategic decision-making process.” Marketing Letters, vol. 5, no. 4, Oct. 1994, pp. 413–26. Scopus, doi:10.1007/BF00999214. Full Text