James R. Bettman
Burlington Industries Distinguished Professor of Business Administration
Dr. James R. Bettman is Burlington Industries Professor of Business Administration and a member of the marketing area at the Fuqua School of Business and Professor of Psychology and Neuroscience at Duke University. He received both his BA (mathematics-economics) and his PhD (administrative sciences) from Yale University. Prior to his appointment at Duke, he was on the faculty at UCLA. Professor Bettman’s teaching interests are in consumer behavior. His research focuses on consumer information processing and decision making, particularly constructive preferences, how decision makers adapt to different situations, effects of emotion and stress on decision making, the role of nonconscious processes in consumer behavior, and how people use consumption in forming identities. Professor Bettman's publications include two books, An Information Processing Theory of Consumer Choice and The Adaptive Decision Maker, and a monograph, Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice. His research papers (over 120) appear in journals in marketing, consumer research, psychology, management, and neuroscience. He is a member of the editorial review boards for the Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology. He is an associate editor for the Journal of Marketing Research and has previously served as co-editor for the Journal of Consumer Research and editor of Monographs of the Journal of Consumer Research. Professor Bettman has been recognized for his teaching and mentorship throughout his career. He received the Duke University Dean’s Award for Excellence in Mentoring in 2006 and the NCNB Faculty Award for the Fuqua School. He was also named the Duke University Scholar/Teacher of the Year. He has chaired or co-chaired forty PhD committees at Fuqua and at UCLA. He is a Fellow of the American Psychological Association, the American Psychological Society, and the Association for Consumer Research. He has received the Converse Award, the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award, Consumer Behavior Special Interest Group Lifetime Achievement Award, Harold Maynard Award, and William F. O’Dell Award from the American Marketing Association; a career contribution award from the Society for Consumer Psychology; a distinguished service award from the Journal of Consumer Research; and was awarded the Leo Melamed Prize for outstanding scholarship. Professor Bettman has also shared his expertise through testimony before the Federal Trade Commission, advice to the US Court, Central District of California, and work with various companies.
Neural Compensation and Economic Decision Making in Aging awarded by National Institutes of Health (Co Investigator). 2007 to 2010
Task Stress and Decision Behavior awarded by National Science Foundation (Co-Principal Investigator). 1994 to 1997
Task Stress and Decision Behavior awarded by National Science Foundation (Co-Principal Investigator). 1994 to 1996
Luce, M. F., et al. Tradeoff Difficulty: Determinants and Consequences for Consumer Decisions. Vol. 1, 2001.
Payne, John W., et al. The Adaptive Decision Maker. Cambridge University Press, 1993.
Bettman, James R. An Information Processing Theory of Consumer Choice. Addison Wesley Publishing Company, 1979.
Bettman, J. R., and J. E. Escalas. “Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning.” Handbook of Brand Relationships, edited by C. W. MacInnis and J. Priester, ME Sharpe, 2009.
Luce, M. F., et al. “Consumer Decision Making: A Choice Goals Approach.” Handbook of Consumer Psychology, edited by C. Haugtvedt et al., 2008.
Bettman, J. R., and J. W. Payne. “Walking with the Scarecrow: The Information-Processing Approach to Decision Research.” Blackwell Handbook of Judgment and Decision Making, edited by D. Koehler and N. Harvey, 2004, pp. 110–32.
Bettman, J. R., and J. W. Payne. “The Emotional Nature of Decision Trade-Offs.” The Encyclopedia of Cognitive Silence, edited by L. Nadel, vol. 1, Nature Publishing Group, 2002, pp. 500–04.
Bettman, J. R., et al. “The Emotional Nature of Decision Trade-Offs.” Wharton on Making Decisions, edited by S. Hoch and H. Kunreuther, 2001, pp. 17–35.
Bettman, J. R., and J. W. Payne. “Preferential Choice and Adaptive Strategy Use.” Bounded Rationality: The Adaptive Toolbox, edited by G. Gigerenzer and R. Selten, MIT Press, 1999, pp. 113–14.
Luce, M. F., et al. “Behavioral Decision Research: An Overview.” Handbook of Perception and Cognition: Measurement, Judgment, and Decision Making, edited by M. Birnbaum, Academic Press, 1998, pp. 303–59.
Bettman, J. R., et al. “The Use of Multiple Strategies in Judgment and Choice.” Individual and Group Decision Making, edited by N. J. Castellan, Lawrence Erlbaum Associates, 1993, pp. 19–39.
Bettman, J. R. Behavioral Decision Research: A Constructive Processing Perspective. Vol. 43, Annual Review of Psychology, 1992, pp. 87–131.
Bettman, J. R., et al. “Consumer Decision Making.” Handbook of Consumer Behavior, edited by T. S. Robertson and H. H. Kassarjian, Prentice Hall, 1991, pp. 50–54.
Affonso, F. M., et al. “Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals.” Journal of Consumer Psychology, vol. 31, no. 2, Apr. 2021, pp. 217–39. Scopus, doi:10.1002/jcpy.1184. Full Text
Liu, P. J., et al. “The primacy of “what” over “how much”: How type and quantity shape healthiness perceptions of food portions.” Management Science, vol. 65, no. 7, July 2019, pp. 3353–81. Scopus, doi:10.1287/mnsc.2018.3098. Full Text
Liu, P. J., et al. “Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense.” Journal of Consumer Research, vol. 45, no. 6, Apr. 2019, pp. 1164–93. Scopus, doi:10.1093/jcr/ucy051. Full Text
Escalas, J. E., and J. R. Bettman. “Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging.” Journal of Advertising, vol. 46, no. 2, Apr. 2017, pp. 297–308. Scopus, doi:10.1080/00913367.2016.1274925. Full Text
Shah, A. M., et al. “"Paper or plastic?": How we pay influences post-transaction connection.” Journal of Consumer Research, vol. 42, no. 5, Feb. 2016, pp. 688–708. Scopus, doi:10.1093/jcr/ucv056. Full Text
Cavanaugh, L. A., et al. “Feeling love and doing more for distant others: Specific positive emotions differentially affect prosocial consumption.” Journal of Marketing Research, vol. 52, no. 5, Oct. 2015, pp. 657–73. Scopus, doi:10.1509/jmr.10.0219. Full Text
Liu, Peggy J., et al. “'How many calories are in my burrito?' Improving consumers' understanding of energy (calorie) range information.” Public Health Nutrition, vol. 18, no. 1, Jan. 2015, pp. 15–24. Epmc, doi:10.1017/s1368980014000627. Full Text
Shah, A. M., et al. “Surcharges plus unhealthy labels reduce demand for unhealthy menu items.” Journal of Marketing Research, vol. 51, no. 6, Dec. 2014, pp. 773–89. Scopus, doi:10.1509/jmr.13.0434. Full Text
Simonson, I., et al. “Comparison selection: An approach to the study of consumer judgment and choice.” Journal of Consumer Psychology, vol. 23, no. 1, Jan. 2013, pp. 137–49. Scopus, doi:10.1016/j.jcps.2012.10.002. Full Text
Simonson, I., et al. “Directions for judgment and decision making research based on comparison selection: Reply to Arkes, Johnson, and Kardes.” Journal of Consumer Psychology, vol. 23, no. 1, Jan. 2013, pp. 161–63. Scopus, doi:10.1016/j.jcps.2012.10.006. Full Text
Moorman, Christine, et al. “"Change, Change, Change: Evolving Health Guidelines, Preventive Health Behaviors, and Interventions to Mitigate Harm".” Advances in Consumer Research, Vol Xxxvi, edited by A. L. McGill and S. Shavitt, vol. 36, ASSOC CONSUMER RESEARCH, 2009, pp. 167–167.
Escalas, Jennifer Edson, and James R. Bettman. “"Celebrity Endorsement and Self-Brand Connections".” Advances in Consumer Research, Vol Xxxvi, edited by A. L. McGill and S. Shavitt, vol. 36, ASSOC CONSUMER RESEARCH, 2009, pp. 45–48.
Moorman, Christine, et al. “"Evolving Health Guidelines: How Do Consumers Fare While Science Marches On?".” Advances in Consumer Research, Vol 35, edited by A. Y. Lee and D. Soman, vol. 35, ASSOC CONSUMER RESEARCH, 2008, pp. 119–20.
Zauberman, Gal, et al. “"Discounting Time and Time Discounting: Subjective Perception and Intertemporal Preferences".” Advances in Consumer Research, Vol 35, edited by A. Y. Lee and D. Soman, vol. 35, ASSOC CONSUMER RESEARCH, 2008, pp. 154–55.
Ferraro, Rosellina, et al. “"Attachment Style, Psychological Security, and Consumer Response to Special Possession Loss".” Advances in Consumer Research Vol Xxxiv, edited by G. J. Fitzsimons, vol. 34, ASSOC CONSUMER RESEARCH, 2007, pp. 542–44.
Zemack-Rugar, Yael, et al. “"Effects of Specific, Nonconscious Emotion Primes on Behavior".” Advances in Consumer Research Vol Xxxiv, edited by G. J. Fitzsimons, vol. 34, ASSOC CONSUMER RESEARCH, 2007, pp. 583–84.
Wijnen, Katrien, et al. “"Gone, But Not Forgotten: The Role of Unacceptable Options in Decision Making".” Advances in Consumer Research Vol Xxxiv, edited by G. J. Fitzsimons, vol. 34, ASSOC CONSUMER RESEARCH, 2007, pp. 222–23.
Bettman, J. R. “Consumer information processing: What a long, strange trip it's been.” Proceedings of the 13th Paul D. Converse Symposium, edited by D. Sudharshan and K. Monroe, AMER MARKETING ASSOC, 1995, pp. 38–47.
Bettman, J. R., et al. “A perspective on using computers to monitor information acquisition.” Advances in Consumer Research, Vol Xxii, edited by F. R. Kardes and M. Sujan, vol. 22, ASSOC CONSUMER RESEARCH, 1995, pp. 49–51.
PAYNE, J. W., et al. “THE USE OF MULTIPLE STRATEGIES IN JUDGMENT AND CHOICE.” Individual and Group Decision Making, edited by N. J. Castellan, LAWRENCE ERLBAUM ASSOC PUBL, 1993, pp. 19–39.