John W. Payne

John W. Payne

Professor of Business Administration

External Address: 
Fuqua Sch of Bus, Durham, NC 27708
Internal Office Address: 
Box 90120, Durham, NC 27708-0120


John W. Payne is the Joseph J. Ruvane Professor of Business Administration at the Fuqua School of Business, Duke University. He also has appointments as a Professor of Psychology and Neuroscience and as a Professor of Law at Duke University.

His education includes a B.A. 1969, M.A. 1972, Ph.D. 1973 in Psychology from the University of California, Irvine. He held a position as a postdoctoral fellow in Cognitive Psychology at Carnegie-Mellon University, 1973-74.

Professor Payne’s research deals with how people make decisions, and how decision making might be improved. His particular subfield of interest is decision making under risk. He has authored or edited four books, including The Adaptive Decision Maker, and more than a 100 additional journal articles and book chapters.

He teaches courses on management and decision making.

Among his honors, Professor Payne has been elected President of the Judgment and Decision Society. He has won the Leo Melamed Prize for scholarship at the University of Chicago, for the most significant research by business school faculty. He was awarded the first JCR award for long-term contribution to consumer research He has been selected as a Fellow, American Psychological Association, 2007, and a Fellow, American Psychological Society, 1995.

Education & Training

  • Ph.D., University of California - Irvine 1973

  • M.A., University of California - Irvine 1972

  • B.A., University of California - Irvine 1969

Hastie, R., et al. “A study of juror and jury judgments in civil cases: Deciding liability for punitive damages.” Law and Human Behavior, vol. 22, no. 3, June 1998, pp. 287–314. Scopus, doi:10.1023/A:1025754422703. Full Text

Coupey, Eloise, et al. “Product Familiarity and the Expression of Preferences.” Journal of Consumer Research, vol. 24, Feb. 1998.

Coupey, E., et al. “Product category familiarity and preference construction.” Journal of Consumer Research, vol. 24, no. 4, Jan. 1998, pp. 459–68. Scopus, doi:10.1086/209521. Full Text

Bettman, J. R., et al. “Constructive consumer choice processes.” Journal of Consumer Research, vol. 25, no. 3, Jan. 1998, pp. 187–217. Scopus, doi:10.1086/209535. Full Text

Luce, M. F., et al. “Choice processing in emotionally difficult decisions.Journal of Experimental Psychology. Learning, Memory, and Cognition, vol. 23, no. 2, Mar. 1997, pp. 384–405. Epmc, doi:10.1037//0278-7393.23.2.384. Full Text

Shiv, B., et al. “Factors affecting the impact of negatively and positively framed ad messages.” Journal of Consumer Research, vol. 24, no. 3, Jan. 1997, pp. 285–94. Scopus, doi:10.1086/209510. Full Text

Payne, J. W., et al. “When time is money: Decision behavior under opportunity-cost time pressure.” Organizational Behavior and Human Decision Processes, vol. 66, no. 2, Jan. 1996, pp. 131–52. Scopus, doi:10.1006/obhd.1996.0044. Full Text

Smith, V. K., et al. “Do risk information programs promote mitigating behavior?Journal of Risk and Uncertainty, vol. 10, no. 3, May 1995, pp. 203–21. Scopus, doi:10.1007/BF01207551. Full Text

Bingham, G., et al. “Issues in ecosystem valuation: improving information for decision making.” Ecological Economics, vol. 14, no. 2, Jan. 1995, pp. 73–90. Scopus, doi:10.1016/0921-8009(95)00021-Z. Full Text

Payne, J. W., et al. “A Perspective on Using Computers to Monitor Information Acquisition.” Advances in Consumer Research, vol. 22, Association for Consumer Research; 1999, 1995, pp. 49–51.