John W. Payne

John W. Payne

Professor of Business Administration

External Address: 
Fuqua Sch of Bus, Durham, NC 27708
Internal Office Address: 
Box 90120, Durham, NC 27708-0120


John W. Payne is the Joseph J. Ruvane Professor of Business Administration at the Fuqua School of Business, Duke University. He also has appointments as a Professor of Psychology and Neuroscience and as a Professor of Law at Duke University.

His education includes a B.A. 1969, M.A. 1972, Ph.D. 1973 in Psychology from the University of California, Irvine. He held a position as a postdoctoral fellow in Cognitive Psychology at Carnegie-Mellon University, 1973-74.

Professor Payne’s research deals with how people make decisions, and how decision making might be improved. His particular subfield of interest is decision making under risk. He has authored or edited four books, including The Adaptive Decision Maker, and more than a 100 additional journal articles and book chapters.

He teaches courses on management and decision making.

Among his honors, Professor Payne has been elected President of the Judgment and Decision Society. He has won the Leo Melamed Prize for scholarship at the University of Chicago, for the most significant research by business school faculty. He was awarded the first JCR award for long-term contribution to consumer research He has been selected as a Fellow, American Psychological Association, 2007, and a Fellow, American Psychological Society, 1995.

Education & Training

  • Ph.D., University of California - Irvine 1973

  • M.A., University of California - Irvine 1972

  • B.A., University of California - Irvine 1969

Payne, J. W., et al. “An Information Processing Perspective on Choice.” Psychology of Learning and Motivation  Advances in Research and Theory, vol. 32, no. C, Jan. 1995, pp. 137–75. Scopus, doi:10.1016/S0079-7421(08)60309-6. Full Text

Payne, J. W. “Thinking Aloud: Insights Into Information Processing.” Psychological Science, vol. 5, no. 5, Jan. 1994, pp. 241–48. Scopus, doi:10.1111/j.1467-9280.1994.tb00620.x. Full Text

Payne, J. W., and J. R. Bettmanm. “The costs and benefits of alternative measures of search behavior: Comments on Böckenholt and Hynan.” Journal of Behavioral Decision Making, vol. 7, no. 2, Jan. 1994, pp. 119–22. Scopus, doi:10.1002/bdm.3960070204. Full Text

Schkade, D. A., and J. W. Payne. “How people respond to contingent valuation questions: A verbal protocol analysis of willingness to pay for an environmental regulation.” Journal of Environmental Economics and Management, vol. 26, no. 1, Jan. 1994, pp. 88–109. Scopus, doi:10.1006/jeem.1994.1006. Full Text

Bettman, J. R., et al. “Correlation, Conflict, and Choice.” Journal of Experimental Psychology: Learning, Memory, and Cognition, vol. 19, no. 4, Jan. 1993, pp. 931–51. Scopus, doi:10.1037/0278-7393.19.4.931. Full Text

Payne, J. W., et al. “A constructive process view of decision making: Multiple strategies in judgment and choice.” Acta Psychologica, vol. 80, no. 1–3, Jan. 1992, pp. 107–41. Scopus, doi:10.1016/0001-6918(92)90043-D. Full Text

Payne, J. W., et al. “Behavioral decision research: A constructive processing perspective.” Annual Review of Psychology, vol. 43, no. 1, Jan. 1992, pp. 87–131. Scopus, doi:10.1146/ Full Text

Bettman, J. R., et al. “A componential analysis of cognitive effort in choice.” Organizational Behavior and Human Decision Processes, vol. 45, no. 1, Jan. 1990, pp. 111–39. Scopus, doi:10.1016/0749-5978(90)90007-V. Full Text

Creyer, E. H., et al. “The Impact of accuracy and effort feedback and goals on adaptive decision behavior.” Journal of Behavioral Decision Making, vol. 3, no. 1, Jan. 1990, pp. 1–16. Scopus, doi:10.1002/bdm.3960030102. Full Text

Payne, J. W., et al. “Understanding Contingent Choice: A Computer Simulation Approach.” Ieee Transactions on Systems, Man and Cybernetics, vol. 20, no. 2, Jan. 1990, pp. 296–309. Scopus, doi:10.1109/21.52541. Full Text