John W. Payne
Professor of Business Administration
John W. Payne is the Joseph J. Ruvane Professor of Business Administration at the Fuqua School of Business, Duke University. He also has appointments as a Professor of Psychology and Neuroscience and as a Professor of Law at Duke University.
His education includes a B.A. 1969, M.A. 1972, Ph.D. 1973 in Psychology from the University of California, Irvine. He held a position as a postdoctoral fellow in Cognitive Psychology at Carnegie-Mellon University, 1973-74.
Professor Payne’s research deals with how people make decisions, and how decision making might be improved. His particular subfield of interest is decision making under risk. He has authored or edited four books, including The Adaptive Decision Maker, and more than a 100 additional journal articles and book chapters.
He teaches courses on management and decision making.
Among his honors, Professor Payne has been elected President of the Judgment and Decision Society. He has won the Leo Melamed Prize for scholarship at the University of Chicago, for the most significant research by business school faculty. He was awarded the first JCR award for long-term contribution to consumer research He has been selected as a Fellow, American Psychological Association, 2007, and a Fellow, American Psychological Society, 1995.
Simonson, Itamar, et al. “The Relationship between Prior Brand Knowledge and Information Acquisition Order.” Journal of Consumer Research, vol. 14, no. 4, Oxford University Press (OUP), Mar. 1988, pp. 566–566. Crossref, doi:10.1086/209136. Full Text
Johnson, E. J., et al. “Information displays and preference reversals.” Organizational Behavior and Human Decision Processes, vol. 42, no. 1, Jan. 1988, pp. 1–21. Scopus, doi:10.1016/0749-5978(88)90017-9. Full Text
Payne, J. W., et al. “Adaptive Strategy Selection in Decision Making.” Journal of Experimental Psychology: Learning, Memory, and Cognition, vol. 14, no. 3, Jan. 1988, pp. 534–52. Scopus, doi:10.1037/0278-73184.108.40.2064. Full Text
BETTMAN, J. R., et al. “COGNITIVE CONSIDERATIONS IN DESIGNING EFFECTIVE LABELS FOR PRESENTING RISK INFORMATION.” Journal of Public Policy & Marketing, vol. 5, AMER MARKETING ASSOC, Jan. 1986, pp. 1–28.
Payne, J. W., et al. “MULTIATTRIBUTE RISKY CHOICE BEHAVIOR: THE EDTING OF COMPLEX PROSPECTS.” Management Science, vol. 30, no. 11, Jan. 1984, pp. 1350–61. Scopus, doi:10.1287/mnsc.30.11.1350. Full Text
Payne, J. W., and D. J. Laughhunn. “The Impact of Sunk Outcomes on Risky Choice Behavior.” Infor, vol. 22, 1984, pp. 151–81.
Huber, Joel, et al. “Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis.” Journal of Consumer Research, vol. 9, no. 1, Oxford University Press (OUP), June 1982, pp. 90–90. Crossref, doi:10.1086/208899. Full Text