John W. Payne

John W. Payne

Professor of Business Administration

External Address: 
Fuqua Sch of Bus, Durham, NC 27708
Internal Office Address: 
Box 90120, Durham, NC 27708-0120


John W. Payne is the Joseph J. Ruvane Professor of Business Administration at the Fuqua School of Business, Duke University. He also has appointments as a Professor of Psychology and Neuroscience and as a Professor of Law at Duke University.

His education includes a B.A. 1969, M.A. 1972, Ph.D. 1973 in Psychology from the University of California, Irvine. He held a position as a postdoctoral fellow in Cognitive Psychology at Carnegie-Mellon University, 1973-74.

Professor Payne’s research deals with how people make decisions, and how decision making might be improved. His particular subfield of interest is decision making under risk. He has authored or edited four books, including The Adaptive Decision Maker, and more than a 100 additional journal articles and book chapters.

He teaches courses on management and decision making.

Among his honors, Professor Payne has been elected President of the Judgment and Decision Society. He has won the Leo Melamed Prize for scholarship at the University of Chicago, for the most significant research by business school faculty. He was awarded the first JCR award for long-term contribution to consumer research He has been selected as a Fellow, American Psychological Association, 2007, and a Fellow, American Psychological Society, 1995.

Education & Training

  • Ph.D., University of California - Irvine 1973

  • M.A., University of California - Irvine 1972

  • B.A., University of California - Irvine 1969

Payne, J. W., and M. L. Braunstein. “Preferences among gambles with equal underlying distributions.” Journal of Experimental Psychology, vol. 87, no. 1, Jan. 1971, pp. 13–18. Scopus, doi:10.1037/h0030194. Full Text

Braunstein, M. L., and J. W. Payne. “Perspective and form ratio as determinants of relative slant judgments.” Journal of Experimental Psychology, vol. 81, no. 3, Sept. 1969, pp. 584–90. Scopus, doi:10.1037/h0027886. Full Text

Braunstein, M. L., and J. W. Payne. “Perspective and the rotating trapezoid.Journal of the Optical Society of America, vol. 58, no. 3, Mar. 1968, pp. 399–403. Epmc, doi:10.1364/josa.58.000399. Full Text

Magat, Wesley A., et al. “How important is information format? An experimental study of home energy audit programs.” Journal of Policy Analysis and Management, vol. 6, no. 1, Wiley, pp. 20–34. Crossref, doi:10.1002/pam.4050060103. Full Text