John W. Payne
Professor of Business Administration
John W. Payne is the Joseph J. Ruvane Professor of Business Administration at the Fuqua School of Business, Duke University. He also has appointments as a Professor of Psychology and Neuroscience and as a Professor of Law at Duke University.
His education includes a B.A. 1969, M.A. 1972, Ph.D. 1973 in Psychology from the University of California, Irvine. He held a position as a postdoctoral fellow in Cognitive Psychology at Carnegie-Mellon University, 1973-74.
Professor Payne’s research deals with how people make decisions, and how decision making might be improved. His particular subfield of interest is decision making under risk. He has authored or edited four books, including The Adaptive Decision Maker, and more than a 100 additional journal articles and book chapters.
He teaches courses on management and decision making.
Among his honors, Professor Payne has been elected President of the Judgment and Decision Society. He has won the Leo Melamed Prize for scholarship at the University of Chicago, for the most significant research by business school faculty. He was awarded the first JCR award for long-term contribution to consumer research He has been selected as a Fellow, American Psychological Association, 2007, and a Fellow, American Psychological Society, 1995.
Payne, J. W., and M. L. Braunstein. “Preferences among gambles with equal underlying distributions.” Journal of Experimental Psychology, vol. 87, no. 1, Jan. 1971, pp. 13–18. Scopus, doi:10.1037/h0030194. Full Text
Braunstein, M. L., and J. W. Payne. “Perspective and form ratio as determinants of relative slant judgments.” Journal of Experimental Psychology, vol. 81, no. 3, Sept. 1969, pp. 584–90. Scopus, doi:10.1037/h0027886. Full Text
Braunstein, M. L., and J. W. Payne. “Perspective and the rotating trapezoid.” Journal of the Optical Society of America, vol. 58, no. 3, Mar. 1968, pp. 399–403. Epmc, doi:10.1364/josa.58.000399. Full Text
Magat, Wesley A., et al. “How important is information format? An experimental study of home energy audit programs.” Journal of Policy Analysis and Management, vol. 6, no. 1, Wiley, pp. 20–34. Crossref, doi:10.1002/pam.4050060103. Full Text