Tanya L. Chartrand

Tanya L. Chartrand

Roy J. Bostock Marketing Distinguished Professor

External Address: 
Room A304, Magat Academic Center, Durham, NC 27708
Internal Office Address: 
Box 90120, 134 Towerview Drive, Durham, NC 27708-0120


Tanya Chartrand is the Roy J. Bostock Marketing Professor and Professor of Psychology and Neuroscience at Duke University. Her research interests focus on the nonconscious processes influencing emotion, cognition, and behavior. Tanya has published in numerous psychology and consumer behavior journals, including American Psychologist, Psychological Science, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Advances in Experimental Social Psychology, Journal of Consumer Research, and the Journal of Consumer Psychology. She is on the editorial board of the Journal of Consumer Research, the Journal of Consumer Psychology, Personality and Social Psychology Bulletin, and Social Cognition. Tanya was a co-chair of the 2011 North American Association for Consumer Research Conference and was co-editor of a special issue of Journal of Consumer Psychology on Nonconscious Processes that appeared in 2011. She was also recently on the Executive Committee of the Society of Experimental Social Psychology, chairing the dissertation award, career trajectory award, and membership committees. She received her PhD from New York University in social psychology, and was on the psychology faculty at Ohio State University before joining Duke University. Tanya teaches Market Intelligence and Consumer Behavior to the MBAs, Social Cognition, Research Methods, and Automaticity to the PhDs, and Psychology of Consumers to the undergraduates at Duke.

Education & Training

  • Ph.D., New York University 1999

  • M.A., New York University 1996

  • B.S., Santa Clara University 1994

Selected Grants

Conscious and Non-conscious Goal Pursuit awarded by National Institutes of Health (Principal Investigator). 2003 to 2005

Chartrand, T. L., and J. Lakin. “Behavioral mimicry as an affiliative response to social exclusion.” The Oxford Handbook of Social Inclusion, edited by C. N. DeWall, Oxford University Press (OUP), 2013, pp. 268–74.

Chartrand, T. L., et al. “Beyond the Perception-Behavior Link: The Ubiquitous Utility and Motivational Moderators of Nonconscious Mimicry.” The New Unconscious, 2012. Scopus, doi:10.1093/acprof:oso/9780195307696.003.0014. Full Text

Fitzsimons, G. M., and J. E. Anderson. “Interdependent goals and relationship conflict.” The Psychology of Social Conflict and Aggression, 2011, pp. 185–99.

Chartrand, T. L., et al. “The effects of incidental brand exposure on consumption.” Handbook on Brand and Experience Management, edited by B. H. Schmitt and D. L. Rogers, Edward Elgar Press, 2009, pp. 163–73.

Chartrand, T. L., et al. “Mystery moods: Their Origins and Consequences.” The Psychology of Goals, edited by G. Moskowitz and H. Grant, 2009, pp. 480–504.

Chartrand, T. L. “The antecedents and consequences of nonconscious goal pursuit.” Handbook of Motivation Science, edited by J. Shah and W. Gardner, 2008, pp. 342–55.

Chartrand, T. L., and C. Ashton-James. “Subliminal Suggestion.” International Encyclopedia of the Social Sciences, edited by W. A. Darity JR, vol. 8, Macmillan Reference USA, 2008, pp. 201–02.

Chartrand, T. L. “Effects of priming and perception on social behavior and goal pursuit.” Social Psychology and the Unconscious:  The Automaticity of Higher Mental Processes, edited by J. A. Bargh, Psychology Press, 2007, pp. 51–132.

Chartrand, T. L., and R. Bauermeister. “Mimicry.” The Encyclopedia of Social Psychology, Sage Publications, 2007.

Chartrand, T. L., and J. L. Lakin. “Exclusion and nonconscious behavioral mimicry.” The Social Outcast:  Ostracism, Social Exclusion, Rejection, and Bullying, edited by J. P. Forgas et al., Psychology Press, 2005.


Wiener, H. J. D., et al. “Being there without being there: Gifts compensate for lack of in-person support.” Psychology and Marketing, Jan. 2022. Scopus, doi:10.1002/mar.21645. Full Text

Duffy, K. A., et al. “Mimicry and Modeling of Health(-Risk) Behaviors: How Others Impact Our Health(-Risk) Behaviors Without Our Awareness.” Journal of Nonverbal Behavior, vol. 44, no. 1, Mar. 2020, pp. 5–40. Scopus, doi:10.1007/s10919-019-00318-x. Full Text

Rim, SoYon, et al. “The Gift of Psychological Closeness: How Feasible Versus Desirable Gifts Reduce Psychological Distance to the Giver.Personality & Social Psychology Bulletin, vol. 45, no. 3, Mar. 2019, pp. 360–71. Epmc, doi:10.1177/0146167218784899. Full Text

Brick, D. J., et al. “Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction.” Journal of Consumer Research, vol. 44, no. 5, Feb. 2018, pp. 991–1014. Scopus, doi:10.1093/jcr/ucx079. Full Text

Brick, D. J., et al. “Erratum: Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction [Journal of Consumer Research, 44, 5, (2018) (991-1014)] DOI: 10.1093/jcr/ucx079.” Journal of Consumer Research, vol. 44, no. 5, Feb. 2018, p. 1174. Scopus, doi:10.1093/jcr/ucx095. Full Text

Duffy, Korrina A., et al. “Pessimistic expectations and poorer experiences: The role of (low) extraversion in anticipated and experienced enjoyment of social interaction.Plos One, vol. 13, no. 7, Jan. 2018, p. e0199146. Epmc, doi:10.1371/journal.pone.0199146. Full Text

Leander, N. P., and T. L. Chartrand. “On thwarted goals and displaced aggression: A compensatory competence model.” Journal of Experimental Social Psychology, vol. 72, Sept. 2017, pp. 88–100. Scopus, doi:10.1016/j.jesp.2017.04.010. Full Text

Duffy, Korrina A., et al. “Women recovering from social rejection: The effect of the person and the situation on a hormonal mechanism of affiliation.Psychoneuroendocrinology, vol. 76, Feb. 2017, pp. 174–82. Epmc, doi:10.1016/j.psyneuen.2016.11.017. Full Text

Leander, N. P., et al. “An affect misattribution pathway to perceptions of Intrinsic reward.” Social Cognition, vol. 35, no. 2, Jan. 2017, pp. 163–80. Scopus, doi:10.1521/soco.2017.35.2.163. Full Text


Dalton, Amy, et al. “"The Depleted Chameleon: Behavioral Contagion and Self-Regulation".” Advances in Consumer Research, Vol 35, edited by A. Y. Lee and D. Soman, vol. 35, ASSOC CONSUMER RESEARCH, 2008, pp. 111–111.

Schuster, V., et al. “Preface.” Oxford Art Journal, vol. 1, no. ArticleType: misc / Issue Title: Art in Oxford / Full publication date: 1978 / Copyright © 1978 Oxford University Press, 1978. Manual, doi:10.2307/1360077. Full Text